When designing a campaign, experts always advise that there be a clear coherence between the different elements. Even when the medium is different, such as a radio ad versus a TV presentation, there needs to be something that clearly connects them and identifies them as yours. In the case of exhibition stands, this is equally vital. People need to have no doubt that your unit belongs to your company.
.There are two primary ways to accomplish this without simply repeating yourself to an unacceptable degree
. It is important to note that
plain, flat-out repetition is a bad idea; it makes your company seem unintelligent and lacking in creativity, which is never a good thing for your image. Instead, repeat yourself by changing the wording or rely on a clever slogan to do the talking for you. Trade show booths that are highly branded with easily identifiable phrases will make a big difference in the minds of your visitors.
Since the photo booth industry is still in infancy, there are many unknown variables that clients and even vendors don't understand. Then there are some things that just drive me crazy with other photo booth companies. Now, I take a lot of pride in the services Encore provides and the people we get to interact with are great. So I hope you enjoy my little rant on photo booths below.
.It is often a good idea when
first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the very real danger of course of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them think you've been earning your money.
Still it's a living.
The way your exhibit is designed plays a large role in determining whether your event experience is an utter failure, or a phenomenal success. The greatest challenge in event marketing is compromising between a unique, breathtaking design and a cost effective, functional design. It is also important to find a middle ground between a highly detailed, flashy exhibit that attracts attention and a simple, clean exhibit that allows people to focus on your specific brands, products, services or messages more easily. The following tips will help you to plan out what type of design will be most beneficial to your organization.
An old adage from sales goes, 'Tell them once, tell them again, and then tell them what you just told them.' It applies to politics, it applies to advertising, it applies to marketing, and it absolutely applies to exhibition stands. Convention attendees are very likely to forget your unit unless you have an incredibly clear message and you drive that message home.
2.) You get a custom design footer... Take the time to look at their designs, are they all the same? Some people that run photo booth companies wouldn't know how to design their way out of a tic tac toe drawing. A truly custom designed footer means font choices, layout options, gradient overlays, and proper shadowing.
?Those are 5 very important considerations when booking a
photo booth company. Hopefully, if you are looking to reserve a photo booth you will keep these points in mind. Last thing you would want is to go crazy the day of your event just to be like... huh that Encore guy was right!
The primary purpose of a well designed booth is to get peoples' attention and influence their purchasing decisions. It is also of utmost importance that the design focuses on product / service benefits and your sources of competitive advantage or differentiation. There are numerous elements involved in design that will help to achieve these goals. They include: structure, lighting, graphics, color, materials, layout, multimedia/technology, motion/sound/smell/texture, and interactive elements. You can integrate each of these things into your exhibit's design to target a specific audience that is more likely than the general public to purchase what you offer. The combination of these elements should convey your marketing message and enhance your organization's identity.As a convention marketer, you
spend a lot of time thinking about the ideal design for trade show booths. You think about how to make them engaging and interesting to your visitors. You think about the best layout options. You think about how the graphics and text should interact. Yet in the midst of thinking about booths for trade shows, it's easy to forget that these units are just a very specific case of something far more general. At their core, all trade show booths are simply marketing materials that can benefit from a reaffirmation of the same principles that have guided promotions for years.
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